Born in a black tie

When will you be born?

This was the question posed to me by adidas fragrances.

Surely I was already born wasn’t I? I mean, I’m writing this post.

Turns out what they wanted to find out, is when do I feel as though I have been born again. When is my creative rebirth? What is it that leaves me feeling as though I am a new person? As though I have been born original. This was the inspiration behind the new adidas born original fragrance duo, an explosive mix of contrasting notes. For her it’s a cocktail of bright citrus and exotic notes while for him it’s a juxtapositioning of oriental and amber citrus with spicy black pepper and orange oil. It doesn’t stop at the fragrance either, even the bottle is a mix of fluid organic shapes and rough industrial elements.

So when was I born? At first I thought it’s when I dress up. You know, when everything feels as though it fits perfectly and all the patterns and details are in place? But then I realised I dress up so often, that it no longer really counts, does it? There is however, one time when I dress up (and it’s not often, in fact it’s months apart) but when the occasion calls for it and I get to where a tux. Thats right folks, black tie.

Putting on a tuxedo together with all of its details is quite a process. But it’s in the process that I begin that feeling of being born original. 

See in the true spirit of adidas born original, I like to bring a little creativity to my black tie and mix things up a little. Things like the coloured socks, the pocket square or the lapel flower are really not traditional black tie details, but I guess thats where Sergio Ines meets James Bond and I am truly born.