winI love giving stuff away, it makes me happy.

You guys read my blog, I think thats really cool of you, so do the guys at James McCabe, so much so, that they’ve asked me to help them give you a watch. Unfortunately, there is only one, so you’re gonna have to fight amongst yourselves for it. Well, not really fight! Just a simple entry will do.

The prize! Any James McCabe watch from the Heritage range.

So, what do you need to do to enter?

As always it’s simple, a 2 step process really!

Step 1 – You need to be following James McCabe Watches on Instagram – I mean really it’s a no brainer, they have a great feed!

Step 2 – You simply need to tag someone else under the post on my Instagram, that looks like this:

WIN-FB-watchBoom! You’ve entered.

Now, I always like to give you a better chance at winning, kinda like a little extra credit for a little extra work, so here’s a way you can gain another 2 entries.

Twitter – Simply tweet a pic of which James McCabe watch you wish to win from there Heritage Range with “I’de like to win this @McCabeWatches please @whatmybfwore”

Facebook – Go find the pic that I posted of the watch (looks like the one on Instagram) and simply share it – shares are tricky to track on FB because of privacy settings so leave me a comment either here or on FB to let me know you’ve entered.

Okay, so thats it, all in all, you have 3 entries if you do all of the above. Impressive.

Here are the T&C’s:

• Competition opens 11 May 2015

• Competition open to anyone anywhere in the world

• All entry requirements bust be completed to be eligible for winning, if your name is drawn and you fail to meet the entry requirements, we will redraw.

• Competition closes on 15 May 2015

• A winner will be drawn via and contacted on 18 May 2015

• Your prize will be shipped to you.

Good luck everyone. Someone has to win, might as well be you right?

Okay. Stay Fancy.

Full-length-walkingWho doesn’t love Mad Men? No one right? Well no one reading this blog at least I bet.

I’m quite convinced the show alone has made men want to be men again.

It brought back the tie clip, the 3 piece suit and just being a dapper gentleman in general. It also brought back the classic cocktail – I mean why did we ever stop drinking a delicious beverage like the old fashioned.

Personally I have a slightly closer connection to the show, I mean, I’m no Don Draper, but I am a Creative Director in the advertising industry and FUN FACT I even worked as a creative director at the same agency that the show is inspired by – DDB (Hey, Its not a claim to fame, but I’ll take it)

So, when Birchbox approached me about giving away one of their Mad Men inspired boxes, I didn’t hesitate, in fact my reply was quite simply “I have just the outfit”

Full-length-standingPocket-square-detailShoesStyle wise I’m much more of a Roget Sterling, you see, we seem to share a passion for fitted grey suits and pattern mixing.

So here we have it, a fitted Prince of wales patterned suit, a contrast collar shirt (complete with collar pin), a burgundy silk polka dot tie with colour matching pocket square, a simple brushed steel tie clip and a pair of woven tasselled loafers.

But you guys aren’t here for the pattern mixing today, oh no, you want to know what’s inside this box and of course how you can get your hands on one.

Birchbox-close-upBirchboxThis is what my box contained when it arrived, but yours can contain any number of Mad Men inspired items, and if you subscribe before 11th of April, your first box will be a Birchbox + Mad Men special edition

If you wanna take a chance however at winning a box with 5 full sized products from the collection, here’s how:

Simply head on back to Instagram and re-gram / re-post the ‘Win a Mad Men inspired Birchbox’ picture and use the 3 following hashtags #BirchboxMan #MadMen & #WinWithWMBW Be sure to tag me in your reposts – this is so that I can track entries, so if you leave them out, I wont know you entered.

As Always, here are the Terms and conditions:

• Competition will run from 10:00PM EST on the 5th April 2015 and close at 10PM EST on 6th April 2015

• Competition winner will be drawn via random draw on and announced on or before 10th April 2015

• Competition only open to residence of the United States of America

Now get back to watching the show ill ya!

Okay. Stay Fancy and Good Luck

For those of you wanting details of the above outfit:

Clubmaster sunglasses from Ray Ban

Suit from Topman

Shirt from TM Lewin

Tie from Friday Tie Day

Pocket Square by The Detailed Male

Shoes by Dune London






DW---WIN-HeaderA couple of months ago, as part of my “Essentials” category I wrote a post about the dress watch featuring Daniel Wellington. Today I’m super excited to be giving one of these watches away to one of you guys.

I only have 2 Daniel Wellington watches in my collection, but with all the interchangeable straps, it’s become my go to watch for any outfit.

DW-Watch-Grace-GreenDW-watch---St-AndrewDW-Watch-Grace-BlueBut enough about how fancy they look on MY wrist, lets find out how we can get one on to yours.

As usual, I’m going to be running this competition via my Facebook Book and twitter as it’s the easiest way to keep track of the entries and contact you if you win.

The entry mechanism is simple:

Viist and pick the watch you want to win.

Yeah, its that simple.

Then leave me a comment on my Facebook page under the “WIn – Daniel Wellington Watch” post with the watch name.


Tweet “I want to win a (watch name here) @DW_Watches with @WhatMyBFWore”

You can do either of the above, or both if you would like 2 entries – yeah Im generous like that.

Im not gonna force you to Follow Daniel Wellington on Face Book or Twitter – but lets say it wouldn’t hurt.

Here are the T&C’s:

1 – Competition opens on the 16 March 2015.

2 – Entrants must either tweet or leave a Facebook comment as their entry.

3 – Competition open to anyone anywhere in the world and your prize will be shipped to you.

4 – Competition will close on the 23 March 2015.

5 – Winner will be selected via random draw and announced before 27 March 2015

That’s it folks. Good Luck.

Okay. Stay Fancy.


refelctions Anname Meet Annamé Kleyenscheldt, the most patient person on this earth. I know this because Annamé was my Topshop personal shopper for an afternoon at the Topshop / Topman in the V&A Waterfront and the fact that I not only made it out alive, but I made it out with exactly what I was looking for is testament to her patience and skill for that matter.

I was recently invited by the folks at Topshop to put their instore personal shopper to the test, and despite the fact that I hate tests, I really do love shopping, so I thought I would give it a go.

Now, in my mind, I was going to get there and kinda have a dedicated person who would run out to the store front and fetch me my size while I piled up clothes on a change room floor attempting to find the perfect item. I was met with something very different.

First of all the personal shopping experience has it’s own dedicated change room, and when I say change room, I mean its a dedicated suite with massive changing spaces and a couch for your significant other to relax on while munching macaroons and sipping cappuccinos all while you find your perfect outfit.

Annamé also likes to take a little initiative of her own, so she prepares a couple of looks for you before you arrive, depending on your needs. She had built up 6 looks for me, 3 formal and 3 casual all in my size, so that if anything caught my eye I could try it on there and then, this is perfect for when you actually just don’t know where too start and are looking for that special outfit for a special occasion.

I was looking specifically for something new I could wear to an upcoming formal event, so Annamé and I hit the floor to take a little look around.

This is where the experience really kicked up a notch for me, see I’m no lazy shopper I don’t mind doing it for a whole day as you can well imagine, but it is a tiresome and tedious process, more so when you don’t really know what you’re looking for. Having someone who knows where everything is and carries it all around for you makes quite the difference.

Annamé was also really great at picking out things I wouldn’t normally and made some great suggestions. She also ran up and down from the change room fetching me the perfect size in everything while I sipped champagne and ate more macaroons (man those were some delicious macaroons)

In the end, we put together 3 looks, all tiering up from casual to super formal.

look-1look-number-3look-no-2 It probably won’t surprise you that in the end I went with the 2 button prince of Wales tartan suit, it surprised me as I dint pick it out!

Good job Annamé. Good Job.

So would I recommend the personal shopping experience to my friends? Or even you guys? A resounding YES!

First of all, its absolutely free, so you have nothing to lose, its also perfect for those who don’t have the time or patience to shop or just tend to feel intimidated by all the choice out there. If you’re planning for a wedding / matric dance or just looking for a whole new look (Annamé’s favourite brief apparently) this is definitely the way to go about it.

This exclusive experience is only available at the Topshop store at the V&A Waterfront and all you need to take advantage of it is make an appointment with Annamé. You can get hold of her on 021 419 5934 or she suggests dropping her a mail on for availability!

I’m also giving away R1000 shopping voucher at Topshop / Topman in the V&A Waterfront so you can try out the experience for yourself. The entry criteria are simple:

Step 1 – Visit my Facebook page and share the “WIN R1000 SHOPPING VOUCHERS” post

Step 2 – Leave me a comment under the post telling me what you want your personal shopper to find you.

See, simple.

Whats’s that? You want a bonus entry?

Fine. Do this:

BONUS – Tweet “I want to win R1000 shopping voucher from @Topman_SA with @Whatmyboyfriendwore because I need a new…” – you then have 40 characters to tell us what it is you want your personal shopper to find you.


• You need to complete Step 1 and Step 2 before qualifying for the BONUS entry via twitter

• Competition opens on 04/11/14 and closes on 11/11/14

• Winner via random draw will be announced on the 12/11/14

• Competition only open to South African Residents living in Cape Town

Okay. Good luck and stay fancy.

So you may or may not have heard the news about London based fashion giant River Island finding its way to our shores with there first flagship store opening at the Zone in Rosebank in September.

Yeah, Awesome I know.

River Island is synonymous with trend led pieces all cut to modern silhouettes, its fast fashion at its best. For you gents who’ve never had the opportunity to visit a River Island store, let me help give you an idea of what to expect, before I tell you how you can win tickets to the opening.

05_NH_MW_02_RIVER_ISLAND_000313_NH_MW_02_RIVER_ISLAND_001303_NH_MW_02_RIVER_ISLAND_000125_NH_MW_02_RIVER_ISLAND_004308_NH_MW_02_RIVER_ISLAND_0005If that doesn’t excite you, you’re definitely on the wrong blog.

All I know is that our wardrobes are about to have a serious fashion injection.

So, this competition is a little different, it’s kinda a win win situation. For once I may get to win too, but I’ll need your help. The prize? Well, 3 of you will get to attend the  “Night of Fashion” VIP event with me on the 18th September with R300 in vouchers to spend on yourselves.

So now what? Well, they’ve put me up against a whole bunch of other bloggers in a look book challenge, happening on Battle To Britain

I took some of the pieces available in the upcoming collection and put together this african inspired “ode to the Mod”


So, now I need your vote, simple. If you think my lookbook is the best, then please put your vote down, if however you see one which you prefer, then by all means vote for that person, I’m nothing if not fair.

So how can I reward you guys? Well, all Johannesburg based followers who vote for me can win one of the 3 tickets to the VIP opening night with me, all you need to do after voting is send out a tweet or Facebook message with “I’ve just put @WhatMyBFWore one step closer in the #BattleToBritain” (If you don’t have twitter and would rather use Facebook , just update your status but use @What My Boyfriend Wore instead ) – This is the only way I can track the entries and do the draw for the 3 people who I’ll be hanging with at the VIP opening.

Massive thank you to everyone in advance who takes the time out to vote for me.

I’ll keep bringing you mens fashion news and views anyway.

Okay. Stay fancy.



full-shotclose-upBefore we get into the competition let me introduce you to this months tie of the month Bill – Well, technically it’s last months tie of the month, but I’m a little behind, sorry.

Slap bang on trend with its green hue I haven’t been able to stop wearing bill since it arrived in the post last month, I love the colour and I love the texture, I’ve also just been finding solid ties easier to wear as it allows you to have more fun with your other details.

Here’s Bills Story:

Bill_NewsletterFor those of you who haven’t seen the previous tie of the months let me give you a little rundown. I started subscribing to Friday Tie Day after running a competition a little while back. I loved the idea of a little surprise tie arriving in my post each month to build up my collection and haven’t been disappointed since. If you’re looking to do the same, the guys at Friday Tie Day have offered my readers an exclusive $20 discount here.

Because the guys at Friday Tie Day are so happy that I’m so happy with my ties they’ve given me two hampers to give away,  both include Bill, as well as Chris from last month and Wyatt from the month before not to mention 5 select ties from the Friday Tie Day Archives. Take a look.

group-shot-wideSo, how do  you get your hands on this bunch of amazing ties you ask?

As always my competitions are quite simple, and this will be no different. As I said, there are 2 hampers, one will be given away via Facebook, the other via twitter. You’re welcome to enter both, but you can only win in one, if by some miracle you win in both, I will redraw.


Step 1: Go like Friday Tieday on Facebook – They’re the sponsors of the rad ties and it’s the right thing to do no?

Step 2: Leave a comment underneath my Win this months Tie of The Month post on my Facebook page telling me which tie from the 8 up for grabs is your favourite. Something simple like “Dalton is my favourite tie”

Thats it.


Step 1: Go follow Friday Tieday on Twitter – They’re the sponsors of the rad ties and it’s the right thing to do no?

Step 2: Tweet what tie your favourite is, in this format “My favourite tie in the @FridayTieday give away with @WhatMyBfWore is …..” of course, you gotta enter a tie in there.

Thats it.

Dont worry folks, I’ll never force you to follow me on any of my platforms, but I do think it’s a nice think for our sponsors, if you do however wanna be kept up to date with posts and competitions go ahead and follow.

Here are the competition T&C’s

• Competition is open to anyone anywhere in the world and your prize will be shipped to you

• Competition opens on Monday 26th May 2014

• Competition closes on Friday 30th May 2014

• Winner will be drawn via random and announced on Monday the 1st of June 2014

• You may enter both competitions but can only win one

• All entrants must complete both steps in each category to qualify

Okay. Stay fancy and of course good luck.



A couple of weeks ago you may have seen me doing a call for entries on my Facebook page for a makeover I was doing courtesy of Brooksfield Menswear.

We ended up with over 100 entries and in the end settled on marketing and sales professional Andrew who was just about to interview for a new job and Actor Jarrid wanting to crack the big time.

They both arrived a little nervous and unsure about what lay before them. Here are their before shots, starting with Andrew and followed by Jarrid.

Andrew-before-full-lengthAndrew-mid-shot-before Andrew-close-upJArred-Before---full-lengthJarred-mid-shot---beforeJarrid-close-Up

So what lay before these two young lads? First things first, a trip to Barnet Fair for a new hairstyle and a hot towel shave, something different and something dapper for each of them.

In the meantime, I picked out there outfits, with the suits being supplied by Brooksfield Menswear and the shirts by Cambridge Menswear, the eyewear was supplied by the lovely folk over at Ray Ban, The finishing touches were applied by yours truly from my personal collection of dapper details (unfortunately, they didn’t get to keep those)

Lets start with Andrew. I decided he needed to take his hair high and tight with a classic short back and sides with the length left on top, a very 50’s cut from the days where gentlemen were, well, gentlemen I guess. We gave him a perfect middle parting and got to work on the outfit.

Andrew had quite a dark skin tone and hair to match so I decided to put him in a chocolate brown suit, it’s not your regular office attire but being a natural tone it makes it as versatile as a black or navy suit but less formal therefore giving it more usage occasions. I paired it up with a light grey fine gingham shirt and then brought out the brown with a woollen tie from LVJ haberdasher and a floral pocket square from Heywood 1922. The finishing touches and to bring out the red in the tie were the red lapel flower from River Island and red tie clip from The tie bar.

Check this transformation out.Andrew-Full-length Andrew-Medium-side-profile Andrew-tie-detailAndrew-Lapel-flowerAndrew-medium-close-upNext up was Jarrid, now this young man had an amazing bush of a hair that he was more than willing to let us chop off. I thought the length and curl was great, but it needed to be more structured without being corporate. We also cleaned up his beard and gave it a classic goatee shape.

For his outfit I picked him a grey suit and matched it with a blue gingham shirt, this really is a great base for 100 different looks. Because Jarrid was such a fun crazy guy I went to town on the patterns giving him a pink and blue floral bow tie from Heywood 1922 and a pink plaid pocket square from Loft Trading, I finished it off a bright pink (or cerise really) lapel flower from Chanman. Here’s the incredible result. Swag for Days!!


They both walked away super stoked and it was amazing to see the confidence they gained when they saw their new look for the first time. I’ve always believed that putting on the right outfit in the morning can completely change the way you approach the day, these guys proved me right.

So now, how do you get your grubby mittens on some of this stuff. Well The kind folks over at Brooksfield are giving away a hamper worth R5400 to one of my lucky readers. The hamper includes a Brooksfield Suit, a Cambridge Shirt, Brit Rhythm (the latest fragrance from Burberry), a pair of Ray Ban Sunglasses and a Dermologica hamper together with a Dermologica microzone treatment.

Entry is simple, all you need to do is chose who you think won the makeover. Is it Andrew or Jarrid?

Hop on to my Facebook page and you’ll see an album for Andrew and an album for Jarrid just vote for the one you like the most and leave me a comment so that I can count your vote. Simple uh?

I am gonna ask you guys for 1 favour though, go and like the Brooksfield Facebook page as a way of saying thank you for such a generous prize. Its the gentlemanly thing to do.

Right, so I know you guys alway like a little something extra, so I’m giving you a chance to gain a further entry via twitter. Yep simple tweet “I vote for Andrew in the #BrooksfieldMakeover with @whatmybfwore” or of course “I vote for Jarrid in the #BrooksfieldMakeover with @whatmybfwore

There you have it folks, go get entering. Well, right after you read the all important T&C’s

• Competition opens on 16/04/2014 and closes at 12:00 PM on 30/04/2014

• Competition only open to residents of South Africa

• No employees and immediate family of Brand ID may enter

• Entrants must like and comment on an album 

• Entrants must like the Brooksfield Menswear Facebook page to enter

• A second entry may be gained via twitter

• The winner will be drawn via random draw and announced on 05/05/14

• Brooksfield suit prize available from size 38 to size 48 only

• Cambridge shirt prize available from size 38 to size 48 only

• Prizes may not be exchanged

• The judges decision is final and no correspondence will be entered into

Okay. Stay fancy and good luck




Get every new post delivered to your Inbox.

Join 3,402 other followers