During World War II clothing manufacturers – including Levi Strauss & Co. – had to cut back on their
production to save raw materials for the war effort. Even when the war was over, it took time to get
factories back up to speed. When a store got its quota of Levi’s® jeans and jackets onto its shelves, they
were mobbed by denim-deprived locals. This store was in Berkeley, California.

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