By 1900 Levi Strauss & Co. was printing and sending out catalogs to its retailers all over the West, which carried not only the company’s famed copper-riveted clothing, but also the fine dry goods still being wholesaled by the company. A catalog was a great place for innovative advertising, and this classic image appeared on the inside cover of a catalog from 1905. " data-medium-file="https://i0.wp.com/whatmyboyfriendwore.com/wp-content/uploads/2014/02/665-2.jpg?fit=245%2C300&ssl=1" data-large-file="https://i0.wp.com/whatmyboyfriendwore.com/wp-content/uploads/2014/02/665-2.jpg?fit=600%2C734&ssl=1"/> Share this:TwitterFacebookPinterestTumblrLike this:Like Loading...