PUMA SELECT WEB-30Last night 137 Bree Street, Cape Town was lucky enough to play host to the worlds first Puma Select store and I was lucky enough to be invited. So what is Puma Select ? Basically the store will be showcasing the brands premium product and ranges and it will be here that you will find all the standard collaborations with guys like Alexander McQueen and  Miharayashuhiro but also exclusive one off colaborations with designers like Ronnie Fig and Brooklyn We Go Hard.

I can hear the sneaker heads drooling from here! Yeah, its all pretty awesome!

You know what else was pretty awesome? The actual store! Take a look.

It’s the brainchild of 3D industrial designer Ben Wilson and interior architect Adma Brinkworth and is based on the duo’s love for english workshops and the art of creating. Uh, nailed it guys!! Looks amazing!

The cape town store will open officially on the 6th of March and form part of the First Thursdays initiative. Tonight will be the official launch so there’s some pretty epic stuff going on in the store with discounts and give aways.

Firstly, you can get R500 off R1000 and above by simply telling them I sent you. Well, kinda. Just take a pic of anything in store and tweet/instagram it using my twitter handle @whatmybfwore and @PumaSouthAfrica then finish off with #PumaSelectCT . Boom, thats it. Show it to the man at the register and he’ll give you the discount!

PUMA MEDIA WEB-5You’ll also find these little hashtags lying around, so grab one and tweet or Instagram anything in the store. At the end of the night, you could win it! Pretty simple uh?

The store will have free wi-fi and…wait for it…cold beer when you purchase something in store, yes, that is correct, they will give you beer! What champs!!

If tonight is anything like last night, it should be lots of fun, so pop down if you can.

Okay. Stay fancy.

Photos mostly courtesy of Paul Ward

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